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Atlas DMT Launches Atlas Search, the Industrys First Integrated Search Marketing and Online Campaign Management System

Atlas Search is built from the combination of GO TOASTs industry-leading paid search tools and the Atlas Digital Marketing Suite

SAN FRANCISCO May 24, 2004 - Today at AD:TECH San Francisco, Atlas DMT, a digital marketing technology provider and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), announced the launch of Atlas Search, the industrys first integrated search marketing and online campaign management system. Atlas Search enables agencies and large advertisers to strategically manage all of their online campaigns, including paid search, in one place.
"Todays launch of Atlas Search is a major milestone for Atlas DMT, as well as a significant advance for the industry as a whole," said Ona Karasa, president of Atlas DMT. "There has been strong demand for one solution that manages all digital marketing data, including search. Atlas Search delivers a world-class solution meeting this demand and more."

Financial Spread Trading Atlas Search is the result of the integration of GO TOASTs paid search management and optimization tools, and the award-winning Atlas Digital Marketing Suite. The all-encompassing system, targeted to large marketing organizations, is already being used by several major agencies and dozens of leading online marketers.

If you would like to about Atlas DMT's information gathering practices, or if you would like to " out" of having a unique cookie placed on your hard drive by Atlas DMT, please click here.

Nfl Betting Spread Atlas Search enables online marketers to track return-on-investment (ROI) across all online marketing, including search, rich media, banners and more, through an integrated tracking methodology. Additionally, with the tools sophisticated bidding rules and an automated optimization engine, marketers can efficiently increase bidding effectiveness across all major search engines, and therefore spend more time on marketing strategy and less on managing the logistics of highly complex and detailed search marketing campaigns.

If you have an established client base and seek a technology suite for keyword bid management, ROI Tracking, Affiliate Management, AdServing and more, priced at a fraction of similar services offered by DART, Atlas, DMT & FastClick, you may wish to consider becoming a reseller.

Commodity Spread Trading "Atlas DMT has once again fulfilled the needs of todays online marketer," said Alan Schanzer, managing partner of The Digital Edge. "Through Atlas Search, marketers can now track paid search along with all other online media campaigns providing an objective apples-to-apples comparison of paid search performance results."

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Betting Exchange Spread The services Atlas Search offers include BidManagerSM, which manages all keywords across multiple search engines, and utilizes exclusive Rules-Based BiddingSM; ProfitBuilderSM, which tracks results per keyword, per position and per search engine; and CampaignOptimizerSM, which predicts results and automatically optimizes campaigns.

day seminars and allow small groups of people to workshop their actual Paid Search campaigns on search engines like Google, MSN & Yahoo! using their newly acquired skills. The workshop sessions are facilitated by real world search engine marketing campaign managers, and care is taken to ensure that there are no conflicts between the paid search campaigns of group members. Please ensure that you book early for the workshops as groups are small and seats are very limited.

Advanced Commodity Spread "Paid searchs success is undeniable, but along with its success comes highly complex and sophisticated campaigns for marketers to manage and implement," said Ruth Stubbs, managing director, online media for Euro RSCG 4D. "Atlas Search, through a single interface, enables marketers to spend more time on strategy and less time on the logistics associated with search marketing."

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Online Spread Betting Atlas DMT acquired GO TOAST in December 2003. In a separate press release today, Atlas DMT announced the name change of its GO TOAST operating unit to Atlas OnePoint. This new name reflects the companys expanded vision for its Denver-based operating unit to be the one point for small and mid-tier advertisers to manage all aspects of their online marketing campaigns, including search.

Stock Spread Trading About Atlas DMT
Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York, and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit of aQuantive, Inc (NASDAQ: AQNT). Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

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