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EA, John Madden Sign Agreement

Financial Spread Trading Electronic Arts today announced that it has formally signed a multi-year agreement with key sportscaster John Madden to continue to license his name, as well as his appearance and consultations on future iterations of EA's Madden NFL series.

John Madden (Contact us for fee info) John Earl Madden (born April 10, 1936 in Austin, Minnesota) is a former American football coach for the Oakland Raiders who later became an extremely popular TV football announcer, author, and commercial pitchman for various products and retailers.....Read full bio. Book John Madden for your event

Nfl Betting Spread EA clearly is not ready to cede a key part of its marketing strategy for their Madden NFL Football franchise, which has now sold more than 43 million units since its inception back in 1989, and has continued to dominate all other sports franchises in sales for North America. Though analysts believe that EA would still have enough clout with their exclusive NFL license should they lose Madden's support, the name brand itself is clearly near and dear to EA's heart.

John Earl Madden (born April 10, 1936 in Austin, Minnesota) is a former American football coach for the Oakland Raiders...Read full bio. Book John Madden for your event John Thompson (Contact us for fee info) From the moment he stepped into the head coaching position at Georgetown University in 1972....Read full bio. Book John Thompson for your event

Commodity Spread Trading Electronic Arts Chairman and CEO Larry Probst made short comment on the new deal, stating that "John Madden personifies authentic football in any medium -- television or interactive. We look forward to a great future with John in EA Sports Madden NFL." The signing of Madden, continues EA's strengthening hold over the NFL license which EA owns for five years through deals with both the NFL and Players Inc.

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Betting Exchange Spread The new Madden agreement coincides with the start of publicity for EA Sports Madden NFL 06, which is scheduled for release on August 9 for the Xbox, GameCube, PlayStation 2, Game Boy Advance, Nintendo DS, and Sony PSP.

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