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Overture Launches Search Optimizer

New Campaign Management Product Maximizes Advertiser Return on Sponsored Search

Financial Spread Trading PASADENA, Calif.--(BUSINESS WIRE)--July 27, 2004--Overture Performance Marketing, a division of Overture Services, Inc., today announced the launch of Search Optimizer, an enhanced campaign optimization product designed to help advertisers maximize the effectiveness of their Overture sponsored search campaigns. The launch of Search Optimizer, now available in the U.S., demonstrates Overture's ongoing commitment to generating greater value for its advertisers by providing them with simplified campaign management solutions and valuable insights to better inform their marketing decision-making process.
"Overture is always looking for ways to help our advertisers use sponsored search campaign management to enable them to focus on running their businesses," said Steven Mitgang, senior vice president and general manager of Overture Performance Marketing. "Search Optimizer fulfills this need by helping advertisers increase the performance of their sponsored search campaigns and save time, ultimately enabling them to more efficiently meet their business objectives."

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Nfl Betting Spread Search Optimizer allows Overture advertisers to improve their campaign performance and reduce the amount of time spent managing their listings by offering them the ability to easily:

With Overture search advertising you target customers actively searching for what you sell. List Your Site with Overture and appear at the top of search results on leading sites like Yahoo!, MSN and Alta Vista. Overture search advertising reaches over 80% of active Internet users on sites like Yahoo! And now, they also can target your traffic to Local Searches. So, you can drive more foot traffic to your store.

Commodity Spread Trading -- Optimize campaigns based on business objectives such as cost-per-acquisition (CPA), cost per click (CPC), return on ad spend (ROAS) and others;

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Betting Exchange Spread -- Automate keyword bidding based on performance-driven bid recommendations tied to their unique business objectives;

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Advanced Commodity Spread -- Sort campaigns by performance to quickly and intuitively determine which campaigns/keywords need additional optimization;

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Online Spread Betting -- Manage thousands of keywords through features that allow them to develop "watch lists" of their most important campaigns or keywords, perform advanced searches of their performance data and quickly download large amounts of information to an outside application;

Stock Spread Trading -- Define active time frames for their listings.

Betting Horse Racing Spread The product builds on the core foundation of the campaign performance metrics provided in Marketing Console, which was launched in November 2003 and will remain in the Overture Performance Marketing product line.

Complete Guide Spread Trading Search Optimizer is a subscription based product and is available in the U.S. directly through Overture Performance Marketing and will soon be available through select search engine marketing partners. For more information, please visit Overture's website at http://www.overture.com/d/USm/ac/pr/so.jhtml.

Sport Spread Betting About Overture

Low Spread Forex Trading Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit www.overture.com.

Trading Spread And Seasonals Contacts

Betting Guide Insider Sports
Overture Services, Inc.
Dina Freeman, 626-685-6380

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